College jungle juice might have all the ingredients to get the job done but is it really the best option for you? Let’s talk about mistakes new web designers make when creating their jungle juice web design packages so you can start your web design business on the right foot.
Rewind back to your college days with me for a minute and let’s talk about jungle juice. Now if you don’t know what college jungle juice is (college being the keyword here) here’s a recipe I’ve created for you:
- Absolutely any type of alcohol that is sitting around (tequila, orange vodka, chocolate vodka, 5 types of rum)
- Bottles of juice (any type and any amount – you pick!)
- Dump all of the alcohol into a bucket or cooler (don’t leave any out!)
- Pour the juice into the bucket or cooler with the alcohol
- Stir the alcohol and juices together with a spoon
Voila! You’ve got yourself a disgusting mixed drink that no one likes. (Sounds gross, right?) It gets the job done though so tons of freeloaders will drink it.
Now that you know what jungle juice is, it’s time to compare it to new web designer’s web design packages.
Yup, you read that right. Intrigued?
There are three huge mistakes that are made when new web designers create their web design packages. Two of those mistakes, jungle juice also makes and one of those mistakes, jungle juice has under control but web designers do not.
Mistake 1. Including everything under the sun
For obvious reasons, your web design packages have this in common with jungle juice. Jungle juice has literally any and every type of alcohol you can think of inside it – we established that. This is one of the most common mistakes new web designers make, they use this exact same strategy and end up creating packages that look like this:
- Logo creation
- Font selection
- Color palette
- Brand style guide
- WordPress or Squarespace website
- Domain and hosting
- 5 page design
- Website copy editing or writing
- Professional email setup
- Blog post template (if applicable)
- Basic SEO
- Email opt-in form integration
- Welcome sequence set up
- Social media launch graphics for Facebook, Instagram, and LinkedIn
Included in that single package is branding, web design, copywriting, SEO, email marketing, and social media marketing. Yikes. With all those ingredients, this is the definition of web design package jungle juice.
It’s so easy to make jungle juice because no one has to think about what goes into it – there’s no real recipe for college jungle juice other than “open bottles and pour into container.” This is the case for web design packages that include anything and everything in them. You’re not thinking about what should go into your package and instead just toss everything in to see what happens.
But that leads me to the second mistake…
Mistake 2. Not tailoring your packages to your ideal client
0/10 would recommend college jungle juice to their peers when it comes to the taste. (And if you would recommend it… your taste buds need to be checked!) Just because Suzy loves tequila and this batch of jungle juice happens to have tequila in it doesn’t mean the drink is right for her. And just because Monica loves rum and someone dumped a bottle of rum in doesn’t mean she’s going to jump on board with having a big tall glass of jungle juice.
When a hodgepodge of things are meshed together it doesn’t mean that everyone who likes one of those ingredients is going to like the combination of the ingredients put together. When I was younger I loved bread, cheese, and butter when they were all separate. But the second you tried to hand me a grilled cheese sandwich… forget about it.
Using Suzy and Monica above, we can make just a couple changes to the sentences to make it apply to web design:
Just because Suzy loves tequila needs an email list and this batch of jungle juice web design package happens to have tequila “setup email service provider” in it, doesn’t mean the drink web design package is right for her. (Suzy wants an expert web designer to set up her website and an expert email marketer to help her with email marketing.)
And just because Monica loves rum wants to promote her new website on social media and someone dumped a bottle of rum in this web designer offers social media launch graphics doesn’t mean she’s going to jump on board with having a big tall glass of jungle juice this expert web designer create her mediocre social media graphics.
Adding everything under the sun to your web design packages means you’re not tailoring them to your ideal client. Which not only means you can’t raise your prices but it also means you’re going to get a specific type of client interested in your packages…
“Freeloaders” or those people who want to get the absolute biggest bang for their buck. Rather than working with your dream clients, you’ll end up working with people who want their entire business set up by a single individual – and correct me if I’m wrong but you’re a web designer who specializes in designing websites… not an email marketer, an SEO specialist, a branding expert AND a copywriter. (I mean, if you’re an expert in all those things… WOW! You’re freakin’ awesome!)
You want a profitable web design business where you’re not tracking hours and doing things you know how to do but don’t enjoy doing. Jungle juice web design packages won’t help you get there.
Mistake 3. Only messaging the features
Last up on our list of mistakes new web designers make is something jungle juice doesn’t do but many web designers do when it comes to messaging their packages.
While what’s inside of jungle juice is important, it’s not really what people talk about. The appeal of jungle juice is that it will get the average person drunk pretty fast. When a new freshman asks, “why would I drink jungle juice?” the immediate response isn’t “because it includes vodka, tequila, rum, this, that, and the other stuff.” No, the response is, “because it gets you drunk fast.” Jungle juice focuses on the benefits or the value it provides (getting you drunk fast) rather than the features (the specific alcohols that are inside).
Many new web designers focus too much on the features of their packages – so specifically what’s included in the package – and focus too little on the benefits or the value their packages provide. All (yes, all) successful web designers learn that is a big no no before they hit their big break. In fact, this is the difference between being able to charge $5,000 for a web design package as opposed to $800.
You tell me, do you want to launch your web design business making the same mistakes new web deigners make, only being able to land “freeloaders,” doing everything for your clients even if it doesn’t fulfill you, and struggling to increase your prices so you can be profitable?
Or would you rather not have a jungle juice web design package, land dream clients, only do work that fulfills you, and confidently (and easily) increase your prices all while still landing clients?