Learn why SEO is important for business and why you should improve website SEO for each and every single one of your clients.
Is SEO important for business and do businesses even need SEO? Yes. Absolutely. Hands down. 100%. Here’s the simple reason why: There are over 1.8 billion websites online right now. BILLION. BILLION!! With that many websites in the world, many of them go unnoticed – they’re just viewed by the website owner, their parents, and their crazy aunt that’s nosey and wants to know everything about everyone’s life.
For the websites that do get noticed, many are competing against each other for the top slots on Google search. The websites that actually land in those top spots? They focus on optimizing their websites for search engines and putting out SEO-friendly blog posts.
“Couldn’t a website get noticed in a different way? Like through Pinterest or social media?”
Here are all the reasons why SEO is one of the most important things a business owner can focus on when trying to increase their website traffic and grow their business.
Organic Search is a Top Traffic Driver
Organic search is most often the primary source of website traffic. This is because the average consumer more times than not goes directly to Google to search a product or service before going to social media, Pinterest, or another marketing channel.
In the last 3 months, organic search has made up nearly 40% my total website traffic. That means that even when my social media strategy falters or I get royally confused by the latest Pinterest algorithm change, I know a decent amount of my traffic will keep coming to my website on a monthly basis.
SEO Builds Recognition and Authority
Inside of Web Design Business Bootcamp I teach my students all about using repetition on a website to increase conversion rates.
The average consumer won’t make a purchase after hearing about a product or service just one time. The average consumer also won’t make a purchase after hearing about the same product or service 6 times. Seriously! Over time we as consumers have evolved to need over 20 touch points with a company, product, or service before being willing to fork over our hard earned money.
So let’s say you one day have time to scroll through the first 10 pages of Google search results and you find this company that sells a product you might be interested in. Some time passes and you do the Google search again because you can’t remember that company’s name – they haven’t built up recognition in your brain because you’ve only seen their company name and website once.
Do you A) scroll through 10 pages again and try to find them, or B) look at the top search results to see if you can find something with a company you’ve actually heard of before?
In order for a business to build recognition and authority, they need to get their name out there. Not only do they need to get their name out there but they need to do it repetitively. Improving their website’s SEO can help with that because it can move them higher up the search rankings which will increase the amount of eyes that see their content.
Provides Consumer Insights
Focusing on SEO allows business owners to increase the amount of data they have around their audience. Using tools like Google Search Console and Google Analytics provides a business with insight into how their customers are finding them, what type of products or services they’re searching for, and how engaged they are with different parts of the website.
Having this level of knowledge around their audience and customers will allow a business to develop more content, products, or services that their audience actually wants to get their hands on.
Creates a Good User Experience
The user experience of a website is taken into consideration when search engines decide which websites to rank in the top slots. Having a focus on SEO means that a business will spend a good deal of time improving their user experience and website design. Good UX keeps people on a website longer which not only makes Google happy but it should also make business owners happy! The more engaged people are with a business’ content, the easier it will be to convert them into paying customers or clients.
Inexpensive Way to Get Traffic
SEO is a long term strategy. No business owner can expect to make a few tweaks and all of a sudden 5x their website traffic. SEO takes at least 6 months to start generating meaningful results. However, it’s relatively cheap to implement compared to PPC (pay-per-click) or other paid advertising (Facebook ads, Instagram ads, Pinterest ads – all the social ads!).
Some say time = money so SEO could be seen as expensive to focus on but it creates a long-lasting flow of traffic as opposed to paid ads which send an influx of traffic while the ads are running and then immediately cut that traffic off when the money stops flowing to them.
Fulfills the Buy Cycle
Research is a standard part of the consumer buy cycle these days. Personally, I don’t purchase a product without reading reviews and consuming all the information about it first – especially if shopping online where I can’t touch it or see it in person.
Since a majority of consumers mimic this behavior, those websites that appear at the top of search results are more likely to convert impressions (leads) into paying customers or clients. This is because more eyes are on them and more reviews are left on their products.
It’s hard to deny that SEO is important for business! With over 1.8 billion websites online right now (who knows what it will be like in 5 years!), SEO is one of the best long-term marketing strategies that businesses can focus on. Having strong SEO means that a business will have more recognition and authority within their industry among their ideal audience and they’ll have tons of data to help them create content that their target audience wants to consume throughout the buy cycle. The best part is they can do all of this using the top traffic driving source which is also one of the least expensive ways to get traffic.