Tired of working a 9-5 that you hate? Kristen from Kristen Leigh has 3 simple steps for you to start a web design business using WordPress. So you can be your own boss and make more money working from home.
WordPress is by far one of the best platforms to build a website on. In fact, in 2019 there were over 75 million websites built on WordPress. That doesn’t just happen to a platform that is so-so good… No. That only happens when a platform is really good. And because WordPress is da-bomb-dot-com and lives up to everyone’s expectations, so many entrepreneurs start a web design business using WordPress.
When I launched my first business as a VA, I built my own personal website on Squarespace because I was legit afraid of WordPress and its capabilities. I didn’t understand what hosting was and knew that Squarespace eliminated the need for an external hosting platform. Plus, I had no clue how to code and knew that with Squarespace I wouldn’t ever need to learn code. It seemed like the easiest way to get my website built and my VA business up and running.
And it was. But then I got frustrated with Squarespace. I felt there was a lack of flexibility and flexibility was something I really needed at the time. Rather than spend weeks and weeks trying to get my Squarespace website to look and function as I wanted it to, I decided to bite the bullet and learn WordPress.
It was the best thing I ever did for my business (and for my sanity). Not only was it way easier for me to build my own website but I ended up building a business where I only designed WordPress websites.
So if you’re like me and desperately want to start a web design business using WordPress because you know it’s a powerhouse that many business owners would prefer to have their website built on, then you’re in the right place. I’m sharing the three things I did in my business to make starting a WordPress web design business easy.
Pick One Preferred Hosting Platform
There is an endless list of hosting platforms available to you and your clients. Sometimes, more is better – but when it comes to hosting platforms… that isn’t the case.
When you give your client the option to pick any hosting platform they want, you risk your client picking an inexpensive host that will end up hurting their website’s speed and performance. Not only that, but you risk your client choosing a hosting platform you’ve never worked with before. And we all know what happens when you’re introduced to a new tool… you have to learn it! Learning new tools takes time – time that you, quite frankly, shouldn’t have to spend.
The hosting platform used for the website’s you design matters. That’s why I always recommend and require my clients to have their websites hosted on Siteground. Siteground is hands down the best hosting platform because it’s easy to use, rarely has speed or performance issues, and if you ever get stumped, their customer support team is phenomenal. My own website is hosted on Siteground, all of my client’s websites are hosted on Siteground, and I recommend Siteground as the preferred hosting provider to all of my Web Design Business Bootcamp students.
Purchase Divi Lifetime Plan
Once you’ve selected your preferred hosting provider, you want to purchase a page builder that will allow you to build websites without knowing a single line of code. I highly recommend the Divi Theme and Page Builder from Elegant Themes. Again, my website is built using Divi, all of my client’s websites are built using Divi, and I recommend Divi inside of Web Design Business Bootcamp.
The trick is to purchase the lifetime access plan for a one-time payment of $249 (as of October 7, 2020). You could purchase the yearly plan for $89 per year, but once you hit that third year in business (which you will!) you’ll end up paying more for a WordPress theme than you would have if you just purchased the lifetime access plan to begin with.
When you purchase the lifetime access plan, you’re able to use it for every single WordPress website that you build. Yup. You read that correctly. Your Divi account can be used for your website, your first client’s website, your 50th client’s website, and your 234th client’s website. There is no limit on how many websites you can build using your account. (That $249 one-time payment isn’t looking so bad anymore… is it?)
Purchasing the Divi theme and page builder is the most cost effective way to get your WordPress web design business up and running.
Require All Your Clients to Use Your Preferred Host and Divi
The last thing you need to do is require all of your clients to use your preferred hosting provider and the Divi theme and page builder. By requiring your clients to use these two tools, you’re making it so you only have to learn two tools. Which is way easier than learning five or more! Imagine how much time you will save yourself by not taking on a client who wants a website built using BlueHost and WPBakery when you have zero clue how to use either of those platforms. (I wouldn’t recommend either of those tools, by the way).
The best part after you start a web design business using wordpress? The more websites you build using the same hosting provider and page builder, the more of an expert you’ll become. The more of an expert you become, the more money you can charge!