owen jacob’s hair salon and spa website design
Over the last month, I’ve been working on three websites. 1 out of those 3 launched earlier this week. Introducing… Owen Jacobs!
Owen Jacobs is a hair salon and spa local to where I lived before joining RV life. I actually got my hair cut by one of their stylists while I lived there and she was amazing!
Being able to take their out-dated website and redesign it into something modern, something that targeted their ideal client, and something that was optimized to convert was an honor.
Step one in designing a website is always, always, always to figure out what the goal of the website is. Without a goal, there’s really no purpose in investing in a website designer. With a goal and the right website designer, your website can turn into a tool that helps you reach specific business goals.
Owen Jacob’s goal was to allow their clients to easily book their services through their website (and increase bookings at the same time).
With this in mind, I made sure every single page included “BOOK AN APPOINTMENT” or “BOOK A CONSULTATION” buttons. Not just one button on each page, but multiple of these buttons on each page. Besides the button in the navigation, their old site made it difficult to book appointments. With their new optimized website, that has changed!
what was included in the website redesign
Now time for some before and afters!
Before and After Website Redesign
Before the redesign, the hair salon and spa website design had three different about pages.
- Generic About Page
Three different places to find out about the salon was overwhelming for website visitors so in the new design, I consolidated all of this information into one page that flowed perfectly.
Owen Jacobs is more than just a hair salon, they offer about 11 different services. From haircuts and colors to manicures and pedicures to microblading to eyeliner tattoo… and so much more.
Their services were consolidated down into 7 different pages that all followed a similar design. Because of this, the branding is strong and website visitors know what to expect even if they go from the haircuts and color page to the weddings and special occasions page.
And It’s Launched!
At the end of every project, I think to myself “this is my favorite website so far!” I’m sure that will never change. I helped with copy as well as the entire website redesign while my SEO guy optimized the website for search engines.
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