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On the blog

Web design, email marketing, SEO, + being an entrepreneur.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather
Web Design

Why You Need to Design Your Website Using Consumer Psychology

Consumer psychology is the study of why and how shoppers purchase some products and don’t purchase others. Consumer psychologists have been able to run millions of studies to determine why consumers prefer one brand or product over another which helps businesses influence their customers to purchase certain products or services. READ MORE
Web Design

Call to Actions [Best Practices and How Your Copy Affects Click Through Rate]

A call to action (or CTA) is that copy you use on your page to guide people to complete a specific goal. A call to action is ALWAYS accompanied by a button (if yours aren’t, your funnel is broken and you’re missing out on leads and losing sales). Did you know that the copy you use on a button directly affects the click through rate (the percentage of site visitors who click that button)? Needless to say, your call to actions are really important. READ MORE
Web Design

Are rotating banners causing you to lose leads?

You might know rotating banner by another name… rotating slider or carousel are two that come to mind. Basically a rotating banner is that section on your website that alternates between pieces of content automatically. There could be just two slides or there could be three, four, or five slides. The great thing about rotating banners is that it creates more space for content, right? The bad thing about rotating banners? LITERALLY EVERYTHING ELSE. READ MORE
Entrepreneur

2018 Year in Review

2018 was my first full year in business and since I know so many entrepreneurs starting out are curious about what works for others and what doesn’t, I thought I would give a recap of my successes, failures, and what I learned. So… here it goes! READ MORE
Entrepreneur

How Getting Laid Off Helped Me Start My Business

One minute I was sitting at my desk working and the next minute I was being walked out the door by HR. It was a thirty minute time span that I don’t think I’ll ever forget. I worked for this company for 3 years. I found my people, I found a career path that I really enjoyed, and I had an amazing manager. No, I didn’t love the company but when you love your boss, the people you’re surrounded by, and you enjoy the work, it’s easier to overlook the flaws of a company as a whole. Plus, I made decent money and I had a path to being manager some day. READ MORE
Web Design

What to Include on Your Website to Generate More Leads

Your website is one of your most valuable assets. To an outsider interested in your services, a website makes your business seem more legit and it’s where people go to gather information about what you do, who you do it for, and how they can obtain your services. Think about the things you look for when you go to a website. Now take that list and compare it to your website. Are you missing important information? Not sure what exactly that list should include? READ MORE
Web Design

6 Key Things You Need on Your Contact Page

Let’s talk contact pages. Because they’re really, really important. Contact pages aren’t only good for the obvious reasons… providing potential clients with a way to contact you and generating leads. Well designed contact pages can also save you from spending hours every month, every week, or maybe even every day from communicating back and forth with potential clients to gather the information you need. READ MORE
Web Design

How to Easily Build a WordPress Website Using a Page Builder

Rumor has it you need to know how to code to build a beautiful, responsive website. Rumors are wrong. Squarespace is one giant drag and drop builder that’s easy to use but what about WordPress? Let’s talk WordPress page builders. What are they? Should you use one? Which one should you use? Do they have steep learning curves? READ MORE
SEO

How to Optimize Your Website + Blog for Search Engines

When I started Kristen Leigh Designs, optimizing my site using SEO basics was high on my to-do list. But to be honest, it kept getting pushed further and further down the to-do list as I started getting clients. I knew that without a blog, organic traffic to my site was going to take time. So in my mind, search engine optimization wasn’t very important. Learn from my mistakes. That was the wrong choice. READ MORE
Web Design

How to Know if WordPress or Squarespace is Right for You

Let me guess, you’ve Googled “should I build my website on WordPress or Squarespace?” more times than you can count hoping to find that one article that says “Use WordPress!” or “Use Squarespace!”. Am I right? I’m also going to guess that you’re still not sure which platform to use even after all of that research. I’m hoping this post can help you make a decision. Like, today (because your business can’t start flourishing without a website!). READ MORE