On the blog

Web design, email marketing, SEO, + being an entrepreneur.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather
Web Design

How to Know if It’s Time for a Website Redesign

If you’ve been reading through the blog or following me on Facebook then you know I talk ALL THE TIME about how a website can attract and convert leads. Your website shouldn’t just be a place to hold information. Instead, your website should work for you by bringing in traffic, keeping website visitors engaged, and guiding them to convert in a way that helps you reach your overall goals. So how do you know if it’s time for a website redesign? Let me walk you through the 2 biggest reasons why it’s time! READ MORE

January 2019 Recap of My WordPress Web Design Studio

Last January, January of 2018, I was working a full time job during the day and then going home and working on my business or client work in the evening. It was A LOT but I was fortunate enough to only have to do that for 8 months. This January has been so different! I wake up in the morning and basically the day is mine to choose how I spend it. Some mornings I find myself ready to dive right into my client work. Other days (like right now as I’m writing this), I want to blog and spend a majority of my day working ON my business instead of IN my business. I get to choose though and it’s so different than where I was a year ago. READ MORE
Web Design

How to Integrate Divi and Calendly

One of the most important things you can have on your website as a service based business owner is a scheduler. You want to make it REALLY easy for people to schedule a call with you. The more effort someone has to put in to schedule time to chat with you, the less likely they will be to actually schedule the call. There are a bunch of scheduling tools out there but my favorite is Calendly. Calendly has a super easy to use interface and also has a ton of amazing features. READ MORE
Web Design

4 Underrated Divi Modules

Did you know Divi has 37 built in modules that allow you to create a super customized website? Don’t limit yourself to using just the standard text module, image module, or button module. Some of Divi’s built in modules can help you easily create an interactive website that stands out from your competitor’s. Others can accomplish something you’re trying to make with the text, image, and button modules in a fraction of the time. I’m going to share with you my 4 favorite underrated Divi modules that can take your website from average to awesome. READ MORE
Web Design

My Favorite CSS and HTML for Divi

Divi is a great drag and drop WordPress page builder but sometimes there are things I just want to have on a website I’m designing that can’t be done with the standard Divi options. Knowing CSS and HTML means endless opportunities for your website. But I’m guessing, if you’re reading this you want a quick tip to help you tweak something on your Divi website. Keep reading! READ MORE
Web Design

How to Install Custom Fonts on Divi

I’m a huge Divi advocate! I only design and build websites on Divi because it’s much easier for my clients to take control of their website after it’s launched. Divi comes with a bunch of preinstalled fonts but most companies have one or two distinct fonts that Divi doesn’t offer as an option. If your website is built on Divi or if you’re building a website for a client on Divi, this blog post will walk you through how to add custom fonts so your website can be branded properly (it’s so easy!). READ MORE
Web Design

Why You Need a Website

Did you know that 70-80% of people research a company online before deciding to do business with them? This means that if you don’t have a website, you’re limiting your customer reach to those 20-30% of people who are still living in the stone age. I’m going to guess that… A. You didn’t know this. B. You want to have access to 100% of the people in your target market. “Okay, so I’ll set up a website so people have something to see and then I’ll be done with it.” No. While a website will help you reach 100% of your target market, keep in mind that if someone is researching you online then they’re also researching your competitors online. READ MORE
Web Design

Why You Need to Design Your Website Using Consumer Psychology

Consumer psychology is the study of why and how shoppers purchase some products and don’t purchase others. Consumer psychologists have been able to run millions of studies to determine why consumers prefer one brand or product over another which helps businesses influence their customers to purchase certain products or services. READ MORE
Web Design

Call to Actions [Best Practices and How Your Copy Affects Click Through Rate]

A call to action (or CTA) is that copy you use on your page to guide people to complete a specific goal. A call to action is ALWAYS accompanied by a button (if yours aren’t, your funnel is broken and you’re missing out on leads and losing sales). Did you know that the copy you use on a button directly affects the click through rate (the percentage of site visitors who click that button)? Needless to say, your call to actions are really important. READ MORE
Web Design

Are rotating banners causing you to lose leads?

You might know rotating banner by another name… rotating slider or carousel are two that come to mind. Basically a rotating banner is that section on your website that alternates between pieces of content automatically. There could be just two slides or there could be three, four, or five slides. The great thing about rotating banners is that it creates more space for content, right? The bad thing about rotating banners? LITERALLY EVERYTHING ELSE. READ MORE