On the blog

Web design, email marketing, SEO, + being an entrepreneur.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather
Web Design

Client Spotlight: SoulQuest Designs Jewelry Website Design

I love the feeling of launching a new website! Sending over the first round of mocks is always slightly nerve-wracking to me and it probably always will be. Are they going to love it? Are they going to hate it? I've yet to have a client hate my first rounds of designs. Usually they love it and the feedback they provide just adds even more awesomeness to their site. Yes, awesomeness. But especially when they already have a website and I'm redesigning it. The expectations have to be high, right? That was the case with this website! SoulQuest Designs is a handmade jewelry company based out of Massachusetts and I was redesigning the website the owner had for years. READ MORE

Turn Your Side Hustle Into a Full-Time Job: What to Know and How to Do It

Let me guess, reporting into someone every day and doing exactly what they tell you to do regardless of whether or not it lights your soul on fire was getting old. So you started your side hustle with the dream of making it a full-time business one day. After all that Googling and YouTubing you finally felt ready to launch your business and take on clients in the evenings and on the weekends. Getting those first few clients was an amazing feeling because you were choosing who to work with and you were picking what type of work you wanted to do. But all of your research didn't prepare you for what would happen when you started working almost every waking minute. It didn't prepare you for when you no longer had time to cook dinner or hang out with your friends. You're at a point where you can't continue with the way things are right now but you don't know what to do next. READ MORE
Web Design

Web Design Business Advice: Why I Added Copywriting and SEO to My Package

Running a web design business can be done many ways. There aren’t any right or wrong ways (unless you’re making promises that you can’t or don’t intend to keep), just different ways based on personal preferences and experience. Overtime you start to learn what works for you. The best things to include in your packages to provide maximum value. What workflow works best for your ideal client to get the best results. Or what prices and messaging attract that client that makes you love your job. READ MORE

How to Blog and How It Can Help Your Business

Last year was the year of quitting my job and getting a consistent stream of clients and income. This year is the year of blogging and increasing traffic to my website so that I can attract more clients and increase my income even more. While I didn’t pay close attention to my website analytics last year (even though I should have), I’m positive that traffic to my website will be 3 or 4 times what it was last year. And trust me when I say, I shared my URL a lot more last year than I have been this year. There’s a reason why so many bloggers are able to make a living off of their blogs. Because when you write about something that people are interested in, people will read your content and then continue to come back for more. READ MORE
Web Design

The Best WordPress Theme for Every Type of Business

Let's face it, there are thousands of WordPress themes out there making it pretty hard to decide which one would be best for your business. Do you want a theme that's built specifically for blogs? While you're focusing on blogging right now, you might venture into selling digital downloads one day. So maybe that blog specific theme isn't right for you. Do you want a theme that focuses on promoting your social media? That section at the top of the page that is automatically scrolling through your Instagram posts is cool and all but would you need to learn code to get rid of it if your main focus changed? READ MORE

February 2019 Recap of My WordPress Web Design Studio

Can you believe February is done? I remember when winter used to go by so slow because I spent every day sitting in an office, wishing I could be anywhere but there. Right now I feel like I was just visiting family in Texas but in reality, that was almost 5 weeks ago! It’s amazing how your perspective, attitude, and general outlook on life can change just by changing your situation. But enough about that, let’s dive into my February month in review! READ MORE
Web Design

Divi Fonts and Colors: Using Universal Settings

There are some great ways to quickly build a website using Divi. I’ve said it before, designing a website isn’t a quick thing. Designing a website takes a lot of strategy and knowledge about your goals as a business owner and your ideal client’s goals and struggles. But building a website AFTER the designs have been created… there are ways to speed up that process. Using the site-wide settings for universal fonts and colors is one way to speed up the process of building your website! READ MORE
Web Design

How to Vertically Center Content in Divi

When I first started designing and building websites on WordPress using Divi, I was so frustrated when I couldn’t get content to vertically align. All I wanted was for the content in two columns to be centered, not from right to left but from top to bottom. I added an image to a column on the left side of the page and text to a column on the right side of the page. Both of these pieces of content started at the top of the row which meant the image took up the whole screen top to bottom and the text only took up half the screen top to bottom. READ MORE
Web Design

How You Can Use Website Analytics to Generate More Leads + Convert Them Into Paying Clients

Let me ask you one question… Are website analytics important? That was a trick question because there’s really only one right answer. YES. You build a website hoping that it will generate traffic to build your brand awareness. Because if more people are becoming aware of your brand, you’ll definitely have more leads to convert into paying clients. Right? This is also kind of a trick question… because honestly, there is no point to having a website that won’t generate leads and convert them into paying clients. READ MORE