On the blog

Web design, email marketing, SEO, + being an entrepreneur.

Web Design

Divi Fonts and Colors: Using Universal Settings

There are some great ways to quickly build a website using Divi. I’ve said it before, designing a website isn’t a quick thing. Designing a website takes a lot of strategy and knowledge about your goals as a business owner and your ideal client’s goals and struggles. But building a website AFTER the designs have been created… there are ways to speed up that process. Using the site-wide settings for universal fonts and colors is one way to speed up the process of building your website! READ MORE
Web Design

How to Vertically Center Content in Divi

When I first started designing and building websites on WordPress using Divi, I was so frustrated when I couldn’t get content to vertically align. All I wanted was for the content in two columns to be centered, not from right to left but from top to bottom. I added an image to a column on the left side of the page and text to a column on the right side of the page. Both of these pieces of content started at the top of the row which meant the image took up the whole screen top to bottom and the text only took up half the screen top to bottom. READ MORE
Web Design

How You Can Use Website Analytics to Generate More Leads + Convert Them Into Paying Clients

Let me ask you one question… Are website analytics important? That was a trick question because there’s really only one right answer. YES. You build a website hoping that it will generate traffic to build your brand awareness. Because if more people are becoming aware of your brand, you’ll definitely have more leads to convert into paying clients. Right? This is also kind of a trick question… because honestly, there is no point to having a website that won’t generate leads and convert them into paying clients. READ MORE
Web Design

5 WordPress Plugins I Use on Every Website

Last week I wrote another post about WordPress plugins. You can read that here if you’re not completely sure what a plugin is, how to find them, or how to choose which one is best for your website. Once you understand all of that fun stuff, hop back over here to learn what plugins I use on every WordPress website I build. READ MORE
Web Design

Everything You Need to Know About WordPress Plugins

A plugin is a tool or piece of software that can be installed onto your WordPress website to add different functionalities to your site. If you’re wanting to add a specific functionality to your website there’s a 99% chance a plugin has been developed that will do just that. WordPress plugins can be either paid or free. Typically, paid plugins have some sort of “lite” version that is free to use. The free version of any paid plugin doesn’t have all of the functionalities and capabilities of the paid version. Depending on what you want to do on your website, the free version of a paid plugin may work just fine. However, what I usually find is that the free, “lite” version always makes me want to pay for the advanced version! READ MORE
Web Design

How to Quickly Build a Divi Website

OK… I want to preface this post by saying designing a website that actually helps a business achieve their goals isn’t just a quick thing that can be done in a day. It’s a process and it takes time. For example, I always start out by diving into the struggles faced by the business or entrepreneur and their overall goals. This is the foundation that shapes the website design. Because what’s the point of having a website that doesn’t help you achieve your goals? That’s a trick question – there isn’t a point. READ MORE
Web Design

How to Know if It’s Time for a Website Redesign

If you’ve been reading through the blog or following me on Facebook then you know I talk ALL THE TIME about how a website can attract and convert leads. Your website shouldn’t just be a place to hold information. Instead, your website should work for you by bringing in traffic, keeping website visitors engaged, and guiding them to convert in a way that helps you reach your overall goals. So how do you know if it’s time for a website redesign? Let me walk you through the 2 biggest reasons why it’s time! READ MORE
Entrepreneur

January 2019 Recap of My WordPress Web Design Studio

Last January, January of 2018, I was working a full time job during the day and then going home and working on my business or client work in the evening. It was A LOT but I was fortunate enough to only have to do that for 8 months. This January has been so different! I wake up in the morning and basically the day is mine to choose how I spend it. Some mornings I find myself ready to dive right into my client work. Other days (like right now as I’m writing this), I want to blog and spend a majority of my day working ON my business instead of IN my business. I get to choose though and it’s so different than where I was a year ago. READ MORE
Web Design

How to Integrate Divi and Calendly

One of the most important things you can have on your website as a service based business owner is a scheduler. You want to make it REALLY easy for people to schedule a call with you. The more effort someone has to put in to schedule time to chat with you, the less likely they will be to actually schedule the call. There are a bunch of scheduling tools out there but my favorite is Calendly. Calendly has a super easy to use interface and also has a ton of amazing features. READ MORE
Web Design

4 Underrated Divi Modules

Did you know Divi has 37 built in modules that allow you to create a super customized website? Don’t limit yourself to using just the standard text module, image module, or button module. Some of Divi’s built in modules can help you easily create an interactive website that stands out from your competitor’s. Others can accomplish something you’re trying to make with the text, image, and button modules in a fraction of the time. I’m going to share with you my 4 favorite underrated Divi modules that can take your website from average to awesome. READ MORE