On the blog

Web design, email marketing, SEO, + being an entrepreneur.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather
Email Marketing

[Part 1 Email Marketing Series] WordPress and MailerLite Tutorial

Pick an email provider ✔ Set up your account ✔ Create your first list ✔ Add opt in forms on your website… no check? Does this sound familiar? It’s easy to find information on why you need to grow your email list. One study showed that the ROI on email marketing is around 4,300%! That’s about equal to the increase in happiness I felt after we brought my puppy home 4 1/2 years ago. It’s a game changer! READ MORE

How Much You Should Charge to Build a Website

When you're first starting out as a web design freelancer it can be overwhelming to set your prices. Do you charge hourly? Do you create a package price? Do you start really low... at like $100? Or do you go all in and charge at least $1,000 from the very beginning? You've Googled, "how much should I charge as a web designer?" or "average web design freelancer rates," and you've found other web designers on Facebook or through Google and checked out their prices. All that can leave you more confused than ever. READ MORE

The Biggest Lesson I Have Learned as a Small Business Owner

I'm 20 months into my owning my own online business. That's almost 2 years, guys! What's that daunting statistic every new business owner hears? Something like 9 out of 10 new businesses fail within the first year... It feels good to say I'm 1 out of the 10 who didn't fail within the first year. And it feels even better to say I'm confident I won't fail in the second year (only 4 months until I hit that milestone) or the third year or the fourth year or ever, if I'm being honest. Which leads me to the biggest lesson I have learned as a business owner which also happens to be what you should do and know if you feel stuck in your online business. READ MORE
Web Design

Client Spotlight: Owen Jacobs Hair Salon and Spa Website Design

Over the last month, I've been working on three websites. 1 out of those 3 launched earlier this week. Introducing... Owen Jacobs! Owen Jacobs is a hair salon and spa local to where I lived before joining RV life. I actually got my hair cut by one of their stylists while I lived there and she was amazing! Being able to take their out-dated website and redesign it into something modern, something that targeted their ideal client, and something that was optimized to convert was an honor. READ MORE
Email Marketing

Best Places to Add Email Opt Ins on Your Website

A couple weeks ago I wrote a post about how you absolutely need a pop up email opt-in form on your website. After I added a pop up opt-in form on my website, 75% of my email subscribers signed up using that form. That's A LOT! But if you really want to grow your email list, you'll need more than just a single opt-in form. READ MORE
Web Design

Save Time in Your Business with This One Tip

When you think about ways to save time in your business, how to be more productive, how to spend less time doing repetitive tasks, what comes to mind? Here’s some advice you’ll find out there on the internet or on Pinterest: Start each morning off writing down a list of what you need to do Prioritize that list into what needs to be done or what is a money-generating task/project (and start there) Or start with the hardest thing on the list, that thing you’re dreading and get it out of the way Time block by dedicating specific chunks of 1 or 2 hours to certain projects or tasks and when that time block is done, move onto something else Keep your email closed except for dedicated times you’ll be checking and replying to emails. READ MORE

April 2019 Recap of My WordPress Web Design Business

Can you believe April is over?! I swear it was just January and it was freezing cold to be outside but nice and toasty warm in my 3rd floor apartment. Now I'm writing this blog post from the comfort of my travel trailer. I'm going to be completely open and honest by saying that I made even less money in April than I did in March. And in March I made less than I made in February (my biggest month yet). 'Tis the way of being an entrepreneur! As an entrepreneur who hasn't set themselves up with consistent income streams (like signing on 4 clients for $X dollars each month with a 6 month contract each), it's hard to predict what next month is going to look like. It's even harder to predict what 2 or 3 months out is going to look like. When you look at your projected income for the upcoming months, especially if you're in a industry where projects aren't normally booked out months in advance, remember that month where you made $7k in two days. Or remember that month where you made the most money you've ever made in one month. And definitely remember that week where you had multiple warm leads come in. Because if it happened before, it can happen again. You just need to remember what you did to make those things happen and repeat those actions. READ MORE
Email Marketing

Why You Need a Pop Up Email Opt In Form on Your Website

Typically I only blog about web design but every once in a while I do something that works really well for me and I feel like I have to share it! Pop up email opt in forms is one of those things. I recently started growing my email because I've learned a lot about how people on your email list are your most valuable customers. Think about it... When someone comes to your website or sees you on social media, they're following along but they're not necessarily invested in you and your business. They may have stumbled upon your Instagram account somewhere or clicked through a Pin to your website. But they haven't said "Hey I want to hear from you ALL. THE. TIME." READ MORE
Web Design

2 Things Your Website Must Do to Land Clients

Your website has the ability to land you clients, make you money, grow your email list (basically achieve any goal you’re trying to achieve in your business)… but ONLY if you use it right, ONLY if you design each page strategically. Lost as to what strategic design is? Luckily you landed on this blog post! By the end of this post, you’ll know the 2 things every single page on your website must do in order to help you achieve the goals you’re aiming for. So let’s get started! READ MORE
Web Design

Psychology Edition: Increase Website Sales with the Rule of Seven

There's a really big, common mistake I see a lot of people make with their websites and it's keeping them from reaching their business goals. Whether those goals be income goals ($10K a month?!) or email list growth (1,000 new subscribers a month?!), you're most likely unknowingly keeping yourself from reaching those goals because of how you're sharing information on your website (or how you're NOT sharing information!). Let's take a look at your website, okay? Do you have it up? Good. What's your main offer? (That one thing you're trying to sell more than anything else.) Now that you have that top of mind, look for it on your website. Count how many times you've messaged that offer on your site. I'm going to guess it's at least twice - once on your homepage and once on the sales page for that offer. Did you message it anywhere else? If you've answered no - you're keeping yourself from reaching your goals. If you've answered yes - count again. Have you messaged it 7 times? READ MORE