When I first started as a web designer I was charging ridiculously low prices. I thought in order to land clients, I needed to outbid every other web designer they were talking to. Especially when I was using freelancing platforms, I was trying to provide a proposal within the person's budget regardless of whether or not it was worth my time and effort for the amount of money.
After landing a few $500 or less projects and spending way too much time on them, I realized I was making less than $15 per hour on these projects. Sometimes even $10 or less per hour! That wasn't my idea of being a successful entrepreneur and that wasn't going to allow me to quit my job and still be able to pay my bills.
I knew I needed to make a change in my packages or messaging or process. My packages needed to be more robust and provide more value so I could increase my prices. Or my messaging needed to reflect the value I was already providing so people knew they weren't just getting a pretty website. Or my process needed to be more streamlined so I could spend less time working on each project from onboarding through offboarding clients. READ MORE
March came and went in the blink of an eye and was jam packed with web design work! This past month further solidified that I absolutely love designing and building websites start to finish. Especially when my clients are as passionate about their businesses as I am about helping them build a website that not only represents their brand personality but attracts and converts clients.
While I loved the work I did this month, I also learned a lot about scheduling projects and balancing projects and marketing.
So let’s start with a financial comparison between March of 2018 and March of 2019 before diving into what I learned this past month. READ MORE
Last week I was struggling to vertically center content using the default WordPress footer. Everything was aligning on the top and it just didn’t look right. I wanted all of the content to be centered vertically so that it filled the space better. Because at that moment, it looked like I had half-assed the footer and maybe even forgotten about it. So I reached out to the Divi community through a Facebook group. And the best thing happened! READ MORE
I love the feeling of launching a new website! Sending over the first round of mocks is always slightly nerve-wracking to me and it probably always will be. Are they going to love it? Are they going to hate it? I've yet to have a client hate my first rounds of designs. Usually they love it and the feedback they provide just adds even more awesomeness to their site. Yes, awesomeness.
But especially when they already have a website and I'm redesigning it. The expectations have to be high, right?
That was the case with this website! SoulQuest Designs is a handmade jewelry company based out of Massachusetts and I was redesigning the website the owner had for years. READ MORE
Let me guess, reporting into someone every day and doing exactly what they tell you to do regardless of whether or not it lights your soul on fire was getting old. So you started your side hustle with the dream of making it a full-time business one day.
After all that Googling and YouTubing you finally felt ready to launch your business and take on clients in the evenings and on the weekends. Getting those first few clients was an amazing feeling because you were choosing who to work with and you were picking what type of work you wanted to do.
But all of your research didn't prepare you for what would happen when you started working almost every waking minute. It didn't prepare you for when you no longer had time to cook dinner or hang out with your friends. You're at a point where you can't continue with the way things are right now but you don't know what to do next. READ MORE
Running a web design business can be done many ways. There aren’t any right or wrong ways (unless you’re making promises that you can’t or don’t intend to keep), just different ways based on personal preferences and experience.
Overtime you start to learn what works for you. The best things to include in your packages to provide maximum value. What workflow works best for your ideal client to get the best results. Or what prices and messaging attract that client that makes you love your job. READ MORE
Last year was the year of quitting my job and getting a consistent stream of clients and income. This year is the year of blogging and increasing traffic to my website so that I can attract more clients and increase my income even more.
While I didn’t pay close attention to my website analytics last year (even though I should have), I’m positive that traffic to my website will be 3 or 4 times what it was last year. And trust me when I say, I shared my URL a lot more last year than I have been this year.
There’s a reason why so many bloggers are able to make a living off of their blogs. Because when you write about something that people are interested in, people will read your content and then continue to come back for more. READ MORE
Let's face it, there are thousands of WordPress themes out there making it pretty hard to decide which one would be best for your business.
Do you want a theme that's built specifically for blogs? While you're focusing on blogging right now, you might venture into selling digital downloads one day. So maybe that blog specific theme isn't right for you.
Do you want a theme that focuses on promoting your social media? That section at the top of the page that is automatically scrolling through your Instagram posts is cool and all but would you need to learn code to get rid of it if your main focus changed? READ MORE
When I first started my business I was working a normal 9-5. I guess it was more like an 8-4 because I worked out a different schedule with my boss to avoid rush hour traffic in Massachusetts. But regardless, a majority of my day couldn’t be spent working on or in my business. READ MORE
Can you believe February is done? I remember when winter used to go by so slow because I spent every day sitting in an office, wishing I could be anywhere but there. Right now I feel like I was just visiting family in Texas but in reality, that was almost 5 weeks ago!
It’s amazing how your perspective, attitude, and general outlook on life can change just by changing your situation.
But enough about that, let’s dive into my February month in review! READ MORE