On the blog

Web design, email marketing, SEO, + being an entrepreneur.

How to Install Custom Fonts on Divi

How to Install Custom Fonts on WordPress I'm a huge Divi advocate! I only design and build websites on Divi because it's much easier for my clients to take control of their website after it's launched. Divi comes with a bunch of preinstalled fonts but most companies have one or two distinct fonts that Divi doesn't offer as an option.  If your website is built on Divi or if you're building a website for a client on Divi, this blog post will walk you through how to add custom fonts so your website can be branded properly (it's so easy!). Install Custom Fonts on Divi 1. Add a text module to...


Why You Need a Website

Why You Need a Website (+ Need to Use Consumer Psychology) Potential Reach Did you know that 70-80% of people research a company online before deciding to do business with them? This means that if you don't have a website, you're limiting your customer reach to those 20-30% of people who are still living in the stone age. I'm going to guess that... A. You didn't know this. B. You want to have access to 100% of the people in your target market. "Okay, so I'll set up a website so people have something to see and then I'll be done with it." No. While a website will help you reach 100% of...


Why You Need to Design Your Website Using Consumer Psychology

What is consumer psychology? Consumer psychology is the study of why and how shoppers purchase some products and don't purchase others. Consumer psychologists have been able to run millions of studies to determine why consumers prefer one brand or product over another which helps businesses influence their customers to purchase certain products or services. Examples of consumer psychology being used in stores There has been a lot of research done in stores to see what influences customers to purchase the products they put into their shopping carts. Below are a few examples you probably...


Call to Actions [Best Practices and How Your Copy Affects Click Through Rate]

What is a call to action? A call to action (or CTA) is that copy you use on your page to guide people to complete a specific goal. A call to action is ALWAYS accompanied by a button (if yours aren't, your funnel is broken and you're missing out on leads and losing sales). Did you know that the copy you use on a button directly affects the click through rate (the percentage of site visitors who click that button)? Needless to say, your call to actions are really important. How button copy affects your click through rate In one of my corporate eCommerce jobs I analyzed all of the buttons on...


Are rotating banners causing you to lose leads?

are you losing leads because of rotating banners? what is a rotating banner? You might know rotating banner by another name... rotating slider or carousel are two that come to mind. Basically a rotating banner is that section on your website that alternates between pieces of content automatically. There could be just two slides or there could be three, four, or five slides. The great thing about rotating banners is that it creates more space for content, right? The bad thing about rotating banners? LITERALLY EVERYTHING ELSE. I stumbled upon this website Should I Use A Carousel and if it...