Learn about 5 attraction marketing strategies that sell your web design services on auto-pilot.
Something that a lot of virtual assistants who are new to offering web design services ask is, “how can I find my first or next web design client fast?”
If you do enough Googling or ask enough people in Facebook groups, you might start to think that finding web design clients is super easy and can be done quickly.
This is both true and untrue.
If you’re in a pinch and in desperate need of some money or a new project to fill your time, check out our blog post How to Get Web Design Clients Fast (because you won’t find that answer in this post here).
Landing web design clients quickly often means you’re doing outreach marketing on platforms like freelance sites or within other people’s Facebook groups.
Tell me, do these sound like things you want?
- To be competing against 10s or 100s of other virtual assistants?
- To have to submit a super low proposal to make sure you actually have a shot at landing the project?
My guess is no!
The Consumer Buying Process
So how can you make sure you’re not competing against 10s or 100s of other web designers for new clients? How can you make sure you’re making more than minimum wage? And how can you make sure that you’re not wasting your time sending out proposals that won’t ever get accepted?
These questions are best answered with a scenario you could likely find yourself in.
Let’s say one day you’re chatting with your friend about how you’re in dire need of a new pair of running sneaking. Lo and behold, the next day you’re scrolling through Instagram and all of a sudden you see an ad for a new pair of $50 running sneakers. (They’re aaaalways listening!)
You click on the ad because you’ve been meaning to buy yourself a new pair and these sneaks look like something you may be interested in purchasing. After scrolling through their Instagram feed, checking out their website, and reading customer reviews (which takes all of 15 minutes) you decide to purchase a pair of shoes. Worst-case scenario you return them for a refund.
What happens if we replace “sneakers” with “website design” in this scenario.
You’re scrolling through Instagram and all of a sudden you see an ad for a new sparkly $2,000+ website. You click on the ad because you’ve been meaning to get your website redesigned and this website mockup looks like something you may be interested in purchasing. After scrolling through their Instagram feed, checking out their website, and reading customer reviews (which takes all of 15 minutes) you decide to sign on with this web designer. Worst-case scenario you return the website for a refund.
As a virtual assistant I found it relatively easy to land clients for my monthly services. Committing to a lower-price ($500 – $700 per month) service that they could cancel with 30 days notice was less frightening than signing on for a high-ticket service.
But hold the phone! You can’t RETURN a website for a full refund. And cancelling mid-project does a whole lotta craziness to who owe what to who. Which means making a high-ticket purchase like investing in a website usually requires more than 15 minutes for the introduction, research, deliberation, and sign on stages of the consumer buying process.
Making high-investment purchases requires a longer nurturing period and because of that, having a lead sign on after 15 minutes of Instagram and website scrolling is like winning the lottery (not impossible but very small odds).
Why Attraction Marketing is the Best Way to Land Web Design Clients
This is why attraction marketing strategies are best to implement into your business like… now. Attraction marketing is when you put out content that attracts solid leads, nurtures them, and makes them reach out to you for your services.
These strategies are meant to make people aware of you, learn more about you, and warm up to you over a longer period of time. During this time, a strong relationship is built and the lead is more likely to reach out to you to sign up for your services. Or they’re more likely to jump on board when you send out an email stating your current availability for new projects.
Examples of Attraction Marketing
Let’s talk about five attraction marketing strategies you can implement into your virtual assistant business to take the hunt out of landing web design clients.
No matter what you do, what services or products you offer, how long you’ve been in business, or how big your audience is…
YOU NEED AN EMAIL LIST.
I won’t go too in depth with this because I’ve dedicated an entire blog post to this topic. If you want more information on why you need an email list for your web design business, just click that link.
In short, it’s one thing for a person to read your latest blog post, like your post on Instagram, or listen to your podcast episode. It’s another thing for that person to join your email list. Joining someone’s email list is more personal than following someone on social media; it means they want to hear even more from you.
You know that if someone stays on your email list for years, opens a majority of the emails, responds to some of them… they’re interested in you and what you have to offer. Give them some time and they are likely to become a client in the future. (Unless they’re your brother-in-law who says your emails make him laugh and that’s why he’s still subscribed.)
A great way to share your knowledge and expertise is by starting a blog on your website. By posting on a consistent schedule, your audience will begin to learn more about you, what you do, why they need a website, and start to determine whether or not you are a good fit for them (or they are a good fit for you).
But blogging isn’t enough. You can’t expect that you will write and people will find it. Overtime, if you’re optimizing your blog posts for SEO then yes, you can expect that people will find your blog organically.
If you’re interested in learning more about SEO, check out these posts:
But in the meantime, scheduling your blog posts on Pinterest using Tailwind is a great way to get your content in front of thousands of people who are interested in what you have to offer.
You’re not really into writing? No worries. How do you feel about talking?
Releasing a podcast episode is similar to releasing a blog post except instead of writing, you’re speaking your mind. While I don’t currently have a podcast, in my opinion it gives leads an even deeper look into your personality because they can hear you and really feel your emotions instead of interpreting those things through your written words.
Create a Facebook Group
Facebook groups… you’re probably in one or two… or a hundred.
Before you jump to Facebook and start creating a group, I want to emphasize that this is a LOT of work. When I started my group, Creative Virtual Assistants | Learning Web Design, I didn’t have a plan for what I wanted to talk about so I just didn’t say anything for a long time. Then I tried posting on a set schedule and felt that was too rigid.
Not to mention, the group has transitioned from being focused solely on web design businesses to focusing more on virtual assistants who want to learn web design so they can spend their time being more creative.
If you do decide to create a Facebook Group, it’s a great way to build an even more personal relationship than your email list because you can chat back and forth in a more relaxed and easy way.
Instagram and TikTok
Yes, Instagram and TikTok are forms of attraction marketing, too. A high percentage of business owners that successfully convert leads into high-paying clients will tell you that you can’t solely rely on Instagram and TikTok.
For one, you don’t own your audience on those platforms. At any time these platforms can shut down your account or you can be hacked and all that work you’ve put into building an audience has been for nothing.
If you choose to use Instagram and / or TikTok as attraction marketing strategies, make sure that you’re guiding your audience to join your email list. Your email list is where the conversions happen!
Examples of Attraction Marketing Strategies NOT to Use
Before I close out this post I want to talk a little about 3 marketing strategies I don’t recommend using unless you have a bunch of money at your disposal (which in that case, more power to ya!)
Facebook, Instagram, and Pinterest Ads
While Facebook, Instagram, and Pinterest Ads work for lower priced products (and can work for higher priced products), it’s really difficult to get a stranger to purchase a $2,000+ web design package simply because they saw an ad on their newsfeed.
This strategy can end up costing you tons of money and be a complete waste if you’re not doing it strategically.
My recommendation is to focus on the FREE attraction marketing strategies as soon as possible: email marketing, blogging, podcasting, creating a Facebook group, Instagram, and TikTok.