Hey there,

I’m Kristen!

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather

Hey there,

I’m Kristen!

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather

Education

At one point in time I was convinced I would be a psychologist. I got a bachelor’s degree in psychology but during my first counseling course I realized that helping people through their emotional problems wasn’t in the cards for me.

I finished earning my psychology degree and in the process fell in love with how the consumer mindset works. The fact that consumers unconsciously purchase specific products because of where they’re placed on a shelf and shoppers walk through stores in a specific direction without thinking fascinated me.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather

Education

At one point in time I was convinced I would be a psychologist. I got a bachelor’s degree in psychology but during my first counseling course I realized that helping people through their emotional problems wasn’t in the cards for me.

I finished earning my psychology degree and in the process fell in love with how the consumer mindset works. The fact that consumers unconsciously purchase specific products because of where they’re placed on a shelf and shoppers walk through stores in a specific direction without thinking fascinated me.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather
Kristen Leigh | WordPress Web Design Studio

Corporate

So I moved to Boston and got a job in corporate retail. Like most people, my first job out of college was painful. I basically did whatever I was told, worked until 6 or 7 at night, and drove over an hour to and from work each day.

After a year I decided to go back to school part time and get another bachelor’s degree in fashion merchandising management with the intention of getting an even better job in the fashion industry that allowed me to learn even more about the unconscious mind of the consumer.

While getting my second degree I started working for a popular retailer on their ecommerce website. I learned so much about how consumers navigate websites and shop online. It was just as fascinating to me as what I learned in my consumer psychology courses.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold lines curved up

I RAN TESTS ON THE WEBSITE TO LEARN ABOUT THINGS LIKE…

• The percentage of people who see the 2nd and 3rd slides in a rotating banner

• What types of copy make people click on a button

• How far down a page people are willing to scroll on desktop versus mobile

With each test, I learned a bit more about the consumer mind and what takes an ordinary website to the

next level.

Entrepreneurship

Then the unexpected happened… I was laid off due to restructuring.

It was a tough time in my life but it became the perfect opportunity to follow my passion of web design!

In 2017 Kristen Leigh Designs was born.

Every day I get to design websites backed by sales and consumer psychology, and help businesses make more money.

Kristen Leigh | WordPress Web Design Studio | Design Element Gold Feather

Are you ready to have a website that actually converts and brings you clients?