SoulQuest Design’s handmade jewelry website
I love the feeling of launching a new website! Sending over the first round of mocks is always slightly nerve-wracking to me and it probably always will be. Are they going to love it? Are they going to hate it? I’ve yet to have a client hate my first rounds of designs. Usually they love it and the feedback they provide just adds even more awesomeness to their site. Yes, awesomeness.
But especially when they already have a website and I’m redesigning it. The expectations have to be high, right?
That was the case with this website! SoulQuest Designs is a handmade jewelry company based out of Massachusetts and I was redesigning the website the owner had for years. I personally know the owner so it was a great working relationship but that didn’t change the fact that when I sent over the first round of mocks I crossed my fingers and thought to myself, “I hope it lives up to her expectations.”
The first thing I always do is determine the purpose of the website. Why does the company need a website? (Besides the obvious.) What goal will the website help the company achieve?
For SoulQuest Designs, the purpose of the website isn’t to sell the handmade jewelry. The goal the website is helping the owner drive more traffic to her Etsy shop and increase the requests she receives for custom jewelry.
With this in mind, instead of turning her website into an eCommerce platform, I made sure that every single page linked to her Etsy shop. And I made sure that it was super easy for someone to contact her with a custom jewelry request.
what was included in the website redesign
The owner has a special collection she is launching later this year so she wanted a page designed that she could easily input her own images into and launch when she’s ready. So I designed it, built it, set it as a draft and then recorded a video to show her exactly how to launch the page when she’s ready.
Now time for some before and afters!
Before and After Website Redesign
Necklaces Shop Page
Custom Handmade Jewelry
And It’s Launched!
This was a really fun project to work on and I’m so excited to have been the one to redesign it! Along with the redesign, I helped with copy and my SEO guy did complete advanced SEO so she will be driving more traffic to her Etsy shop via her website in the next couple of months.
If you want to check out her website, you can see that here and don’t forget to check out her Etsy site for beautiful handmade jewelry!
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